作者:中国教程…
来源:中国教程网
热度:
2006-11-7 20:53:44
Goal 2: Don’t get in the repeat visitor’s way
All that said, the second goal is to get out of the way of the users who already know what they’re doing. These are the users like you, the ones who have been here before and already get it.
One great technique that accomplishes the first two goals in one fell swoop is to make one area of the page dynamic. That area can show an explanation to newbies. But once the user is logged in, replace the explanation with some information specific to that user (which also meets goal three).
Flickr takes this method to an extreme, providing entirely different home pages if the user is logged in or logged out. For them, this is a perfect method. The site is so customized for logged in members, and the service is just different enough from other sites, it makes perfect sense to provide an entirely different experience to each group, and it perfectly meets goals one and two.
Goal 3: Show what’s new
By the time you get to goal three, you’ve already addressed the needs of newbies and repeat visitors. Congrats, now everybody’s on the same page! Now it’s time to impress them all with what’s new.
Too many sites stop after addressing goals one and two. But once a user’s gone through the trouble of figuring out what you do, and then actually coming back, you owe them something: what’s new. You know your site better than they do, so be their tour guide. Suggest places to visit, starting with whatever’s new. Blogs are especially good for this, with their newest-comes-first formatting.
Goal 4: Provide consistent, reliable global navigation
This is a site-wide goal, but it’s important to list here because the expectations you set on the home page will carry forward to every page on your site. It’s the little things that count here. If a link is in the global navigation on the home page, it should be in about the same place everywhere. If there are six links in the footer, those six links should appear in every footer.
我来说两句：
推荐文章
相关文章